Join us for the 2023 Lincoln Veterans Parade themed “Veterans In Business” on November 12th at 2 PM. The parade route will kick off at K Street, starting from S 21st and culminating at S 14th.
The city of Lincoln will come alive with the vibrant sounds and colors of the Lincoln Veterans Parade. Lincoln Nebraska is a city known for its dedication to its residents, Lincoln made sure no stone was left unturned to honor its esteemed veterans.
At the forefront of the event was Grand Marshal John S. Berry Jr. The CEO of Berry Law, John’s journey is both inspiring and commendable. Serving as an active-duty Infantry Officer in the U.S. Army and later as a Battalion Commander in the Nebraska National Guard, his dedication to the country is unwavering. John’s contributions were further recognized with his induction into the 209th Regional Training Institute Hall of Fame. Under his visionary leadership, Berry Law has garnered numerous accolades. These range from the ESGR pro patria award and the Dept of Labor Platinum Medallion to featuring on the INC 5000 list of fastest-growing companies in the U.S. for seven years straight.
Johnny Rodgers: Commitment Beyond the Field
Another highlight was the presentation to Johnny Rodgers, a Heisman-winning Nebraska Cornhusker. Sports Illustrated honored him with the title – University of Nebraska’s “Player of the Century”. Beyond his illustrious football career, spanning the CFL & NFL, Johnny’s philanthropic endeavors are remarkable. He pioneered the Jet Award to celebrate return specialists. Additionally, since 2018, the Johnny Rodgers Career and Technical Scholarship has empowered over 250 students from Metropolitan Community College, covering their tuition, fees, and books.
The Melody of Dedication
Amidst all the cheers and applause, the tunes from various school bands kept spirits high. From the energetic performances of Lincoln High School, backed by U Stop / Whitehead Oil, to the soulful renditions from Lincoln East High School, supported by Pinnacle Wealth Management, the atmosphere was electrifying. Lincoln North Star High School, with the backing of the Realtors Association of Lincoln, and Lincoln Southwest High School, also delivered memorable performances. Not to be outdone, Pius X High School showcased their musical prowess, adding to the day’s festivities.
A Shoutout to the Supporters
The event would not have been possible without the generous support of various sponsors.
Sandhills Global and its international subsidiaries employ a staff of nearly 1200 people worldwide. An innovative industry force, its operations span continents and serve the diverse needs of multinational corporations all the way down to the small, family-owned businesses that supply farmers with the equipment they need to plant and harvest another successful crop. Hampton’s sturdy commitment in properties and construction to the warm welcome of Visit Lincoln and the legal experience of Berry Law, each sponsor played a pivotal role. Other notable mentions include 1Source Marketing with their sustainable outlook, AlphaMedia’s local flavor, the delicious offerings of Runza, the advocacy efforts of AARP Nebraska, the administrative backing from the City of Lincoln, and the wide-reaching impact of Lamar Advertising Company.
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