Retired Lieutenant General James Laster, a decorated Marine with 38 years of distinguished service, continues to lead with purpose and passion as the CEO of the Marine Toys for Tots Foundation. In this Veteran Led Podcast episode, we discuss the profound impact Veteran organizations can have and the enduring legacy of Veteran leadership.
In the aftermath of World War II, a small group of Marine reservists in Los Angeles saw what nobody was seeing: kids who wanted to have fun. They saw this need and stepped up to make these dreams come true.
Lt. Gen. Laster and his colleagues started collecting toys and handmade dolls, driven by a simple desire to bring joy to children in their community who were struggling with poverty, many of whom were war orphans.
This idea, driven by acts of service and selflessness, marked the humble beginnings of what would become the iconic Marine Toys for Tots Foundation, a shining example of what veteran organizations can be.
The program quickly gained momentum, spreading across the nation and eventually earning the official endorsement of the Marine Corps.
Today, Toys for Tots is recognized nationwide, fueled by the dedication of Marines, Veterans, and countless volunteers who embody the spirit of giving back.
While the image of Marines distributing toys at Christmas is deeply ingrained in the public consciousness, Toys for Tots has evolved into a year-round organization, addressing a wider range of needs for children in disadvantaged communities.
Under Lt. Gen. Laster’s leadership, the foundation has expanded its community programs for better services and efforts to assist at-risk children all year round.
The impact of Toys for Tots extends far beyond the children who receive gifts. The program fosters a sense of community and shared purpose, bringing together volunteers from all walks of life to make a difference.
It also reinforces the Marine Corps’ commitment to serving its communities, building goodwill, and strengthening the bond between the military and the public.
Each toy, each book, and each act of kindness creates a ripple effect, touching the lives of countless individuals and contributing to a stronger, more compassionate society.
So, what does Lt. Gen. Laster’s leadership tell us about the community? Why are Veteran programs like this so important across the country? What power do they hold in bringing us together?
These programs are rooted in decades of military experience, which means that these programs are not only powered by a strong mission and leadership, but they always have one thing at the core of their properties: people.
“Know yourself and know your people,” Laster emphasizes. He believes that effective leadership begins with self-awareness and a genuine understanding of the individuals you lead. This involves taking the time to listen, understand their aspirations, provide mentorship and support to help them achieve their goals.
Laster also highlights the importance of active listening, a trait he observed in some of the most respected leaders he served with. Leaders who genuinely listen to their teams create an environment of trust and respect where everyone feels valued and heard. This, in turn, fosters better decision-making and a more engaged workforce.
Laster believes that leaders have a responsibility to be a “force for good,” to inspire others, and to open doors for those they lead. This servant leadership philosophy, deeply ingrained in the military ethos, is evident in his commitment to Toys for Tots and his ongoing dedication to serving his community.
Lt. Gen. Laster’s leadership philosophy isn’t confined solely to the officer ranks. He recognizes the indispensable role of Noncommissioned Officers (NCOs) in shaping effective leaders and fostering a cohesive team.
Lt. Gen. Laster cites retired Sergeant Major John Wayne Troxell, who served as his Command Sergeant Major in Afghanistan, as a prime example of exceptional NCO leadership.
Troxell’s ability to “lead up” and “lead beside”–providing candid feedback and support to senior officers–was invaluable in ensuring that the leadership team had a clear understanding of the situation on the ground. This highlights the dynamic nature of military leadership, where mutual respect and support flow in both directions.
NCOs, with their deep understanding of the enlisted ranks and their wealth of experience, play a crucial role in bridging the gap between officers’ strategic vision and troops’ tactical realities.
Laster’s emphasis on camaraderie and mentorship reflects a core truth of the Veteran experience: shared experiences forge bonds that last a lifetime. The challenges of military service, the sacrifices made, and the triumphs achieved create a unique connection between all Veterans. This connection can be a source of strength, support, and inspiration, especially during the often difficult transition to civilian life.
Nonprofits and organizations like Toys for Tots provide a tangible way for Veterans and civilians alike to continue serving and connecting with their community.
But, beyond that, they offer a space for Veterans to reconnect with the camaraderie they experienced in the military, to share their stories, and to draw strength from their shared experiences.
From the battlefields of Afghanistan to the helm of a nationwide charitable organization, Lt. Gen. James Laster continues to make a difference through service, dedication, and his unwavering commitment to empowering others.
His insights into the importance of mentorship, fellowship, and the enduring impact of Veteran organizations serve as a call to action for all Veterans.
Whether you’re seeking to connect with your community, explore new career opportunities, or simply find a sense of belonging, there are countless ways to continue serving and making a positive impact.
Remember, you’re not alone in this journey. The Veteran Led community is here to support you every step of the way.
Don’t hesitate to share your own experiences or reach out if you need guidance. Together, we can empower veterans to thrive in their post-military lives. Tune in to the Veteran Led Podcast to learn more powerful and inspiring stories for Veterans and how they keep improving and contributing to our community.
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